Last year, almost exactly to the date, we found ourselves trying to slide into our parking spots on Massachusetts Avenue in Indianapolis. Then it was four inches of consistently...

Especially for us in the industry, every year this time, the buzz regarding advertising during the Super Bowl begins. Every year, after the game, professionals review the ads, share...

So, I’ve read my e-mails and written a few. I’ve added a couple of appointments to my iPhone, and now I’m typing this blog.

10 years ago, I may have...

Yeah, it’s been 12 years since we first opened our doors here on Massachusetts Avenue, in Indianapolis Indiana.

We’ve seen a lot of changes. From the Abbey Coffee House (pay...

It is important in this digital age for a company to communicate with consumers while maintaining positive perceptions of their brand. Beltrame Leffler understands the difference between a well-placed...

So we had an opportunity to work with an open-minded but intelligent client who was able to stand back, assess the situation, and take a big-picture approach to delivering...

Buzz. Brand. Buzz? Well, many in business will tell an agency that the idea of building brand is buzz, it’s fluff, it’s smoke and mirrors…

Okay, so if the term...

At Beltrame Leffler, we are always looking for new ways to help our clients build their brands and communicate key messaging to their target consumers. This includes using both...

As I sit here, reviewing research, considering our target’s mindset, and our client’s product, I realize that a blank piece of paper or two, or three, or… is waiting...